The post reads like bullet point documentation that's handed over to press before a game is released. It's a way of controlling the flow of information, one usually more heavy handed with Japanese games. (Nintendo famously wouldn't allow reviewers to talk about Super Mario 3D Land's second world in reviews, despite the second world being the best part of the game!) In fact, after personally checking it myself, the language used in the document handed to press for Persona 5 is often the same, exact language they've used here. You're press now, folks!They're asking people speak in "broad strokes" about the plot, and to not record or stream any content beyond July 7. (That's more than 20 hours into the game.)It gets more specific, though:"This being a Japanese title with a single-playthrough story means our masters in Japan are very wary about it."
- You can post however many additional videos you'd like, but please limit each to be at most 90 minutes long.
- No major story spoilers, and I'll leave that up to your good judgment. If you need some guidelines, avoid showing/spoiling the ending segments of the first three palaces. While you can show initial interactions with Yusuke, avoid his awakening scene, and that whole deal about THE painting. Also, don't post anything about a certain student investigator.
- I know I mentioned not showing the end of each palace, but you can grab footage from the Kamoshida boss fight. However, don't capture video from the other major boss fights.
- Must not focus solely on cutscenes/animated scenes, should prominently feature dungeon crawling/spending time in Tokyo.
- You can post straight gameplay or have commentary.
The concept of Japanese publishers pushing back on streaming and video culture is nothing new, but the situation with Atlus is particularly unique. At Kotaku, I discovered that fans were getting hit by copyright strikes through Atlus Japan, but after appealing to Atlus USA, some of the strikes were lifted. It was clearly happening on a case-by-case basis, but it suggested an internal disconnect over the way the company behind Persona views and deals with fan videos.Clearly, Atlus USA didn't win this round.Follow Patrick on Twitter. If you have a tip or a story idea, drop him an email here.What's happening here is central to a contentious, unresolved debate about ownership on the internet. If you make a video of you playing Persona 5, do you own that? Is the act of play and commentary enough to override the fact that you're engaging with a product that Atlus made? The rise of Let's Plays has helped fuel the rise of YouTube, even if it remains unclear if most companies are even onboard with the concept of people making money off their games. Some publishers have decided to either look the other way or embrace these videos, figuring it fosters a sense of community and may even spread word of the game to a wider audience. Others, like Atlus, turn to the various copyright measures YouTube provides to enact control.