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Viral Style: LED Baseball Caps And Anime Characters In Givenchy

Scouring dashboards and the URL world to bring you a selection of fashion tidbits in digestible weekly portions.

A weekly roundup of what's happening at the intersection of tech and fashion.

ANIME COLLAB OF THE WEEK
Here's one to remind you of your Saturday mornings as a kid—streetwear label HMN ALNS has released a new installment of their DBZ x HMN fashion project, which shows characters from '90s anime show Dragonball Z modeling designs by high-fashion labels. This time around, Goten and Trunks rep designs by GivenchyRalph Lauren, and Supreme. If you're looking to boost your online presence this week take this one from us: Post one of these pics on your Tumblr, sit back, and watch your reblogs go nuts.

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MUST HAVE ITEM: POWERCAPS

Okay, so you've got your summer wardrobe together and you're looking good, but there's something missing, right? If you're looking to upgrade your accessories then check out these LED-charged Powercaps, made by Panther Vision. There's probably about a million and one things you can do with this hands-free flashlight—the website recommends things like midnight hiking and tyre-changing—but we can definitely see it being useful when stumbling home after a drunken night out. There are 60 different cap styles/colors and 12 different LED technologies to choose from, so you're guaranteed to find one that suits you, hands(free) down.

DESIGNER OF THE WEEK: ASHER LEVINE

We're always excited to see forward-thinking designers shaking things up by incorporating new tech into their collections, so this week we wanna show a bit of love to

Asher Levine

. For his new A/W13 range, Asher was inspired by wireless tracking capabilities, embedding his futuristic-looking coats, bags, and gloves with a

Phone Halo

Bluetooth 4.0 chip. As well as letting off an alarm if the wearer moves too far away from the item, the chip gives him/her the option to track each piece via GPS on a designated TrackR app if it ever gets lost. Practical and stylish? So down—who wouldn't want to get a text, email, or FB message from their own clothes?

APP OF THE WEEK 

Nike joining forces with Instagram? I guess as collaborations go this one's pretty big. Taking the NIKEiD customisation project to the next level, a Nike PHOTOiD app (available to d/l now) allows users to attach Nike footwear imagery to photos, matching an image's colorway to a selection of Air Max designs, including Air Max 1 and Air Max 95. Personified images can then be shared on social media portals—and even purchased to wear IRL!

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SPORTS ACCESSORY OF THE WEEK

Okay, so we all know bike helmets can prevent injury, save lives etc., etc.—but couldn't they be doing so much more? Looks like a start-up called LifeBEAM definitely think so, as they've recently developed a crazy, innovative SMART helmet that utilises electro-optical technology to continuously monitor the wearer's heart rate, transmitting data to your mobile device via Bluetooth or ANT+ so you can keep an eye on your fitness efficiency. Wanna get your hands on one? SMART Helmets are currently still in R&D, but you can place a pre-order on Indiegogo.

William Edwin Wright and Charlotte McManus are creative director and editor at LOGO, respectively. LOGO is a London-based collective of stylists, photographers, designers, and directors specialising in making creative fashion content for the internet and beyond.

@williamewright

@char_mcmanus

@logoculture